Showing posts with label #liveinlevis. Show all posts
Showing posts with label #liveinlevis. Show all posts

Tuesday, September 09, 2014

#LIVEINLEVIS PROJECT LAUNCHES IN BERLIN WITH A BEAUTIFUL SUMMER AFTERNOON

LiveinLevis_EventBerlin_Credit_Pascal_Rohe_111 LiveinLevis_EventBerlin_Credit_Pascal_Rohe_61
Last Thursday with Levi's felt like a perfect end to summer. The sun was back out, it was the beginning of Berlin Festival and Levi's invited us to the Oberhafenkantine (huuuge yard with a cute little wooden house and a glass house) to celebrate the launch of Levi's latest project: #LiveInLevis. The campaign features so many different people - people with different backgrounds - artist, dancers, barbers, singers, social media managers, Alexandra from 4thandbleeker (<3) in an image trailer whose lives couldn't be more unalike. It follows them in their Levi's as they uncover their tales. The trailer itself is pretty inspiring. But that's not all, if you visit your local Levi's Store, you'll discover more #LiveInLevis stories from local characters. The Berlin Kudamm store got a makeover from none other than the dudes from Dandy Diary & Jessie from Journelles.com.